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Through this campaign for TARTE's Maracuja oil, we imagined a visual world showcasing the product's benefits and sensoriality. Between macro photography, luminous textures and refined art direction, every image was crafted to enhance the skin's natural radiance. This production conveys the brand's premium, contemporary world while celebrating a beauty routine where efficacy, pleasure and elegance become one.
5jPre-production
1jProduction
3jPost-production
2Video edits