← Reposition

Brand repositioning

Lacoste

Lacoste — brand repositioning, GORGO Project — visual 1
Lacoste — brand repositioning, GORGO Project — image 2
Lacoste — brand repositioning, GORGO Project — shot 3
Lacoste — brand repositioning, GORGO Project — view 4
Lacoste — brand repositioning, GORGO Project — visual 5
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For the first episode of Free-Style, produced by the media outlet Interlude, LACOSTE entrusted us with creating and producing this exclusive content. At the crossroads of fashion and music, the format stages Lord Esperanza in a performance designed to showcase the brand's SS19 collection. Between minimalist staging, visual reveal and careful art direction, the project delivered an immersive content reflecting LACOSTE's contemporary, creative world.

15jPre-production
1jProduction
10jPost-production
4Concept trailers
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