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Visual identity

Papy Sergio

Papy Sergio — brand visual identity and branding, GORGO Project — visual 1
Papy Sergio — brand visual identity and branding, GORGO Project — image 2
Papy Sergio — brand visual identity and branding, GORGO Project — shot 3
Papy Sergio — brand visual identity and branding, GORGO Project — view 4
Papy Sergio — brand visual identity and branding, GORGO Project — visual 5
Papy Sergio — brand visual identity and branding, GORGO Project — image 6
Papy Sergio — brand visual identity and branding, GORGO Project — shot 7
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For the US launch of PAPY SERGIO, we designed the entire brand world: visual identity, brand platform, product thinking and creative direction. Imagined as an original, premium cookie brand, PAPY SERGIO reinvents the codes of gourmet retail through a strong positioning, powerful storytelling and an instantly recognisable identity. From recipe design to the brand experience, every detail was crafted to build a coherent world that appeals to food lovers and to consumers looking for brands with real personality.

1Brand guidelines
1Investor pitch deck
3Product developments
3Packagings
1Website
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