Lucyde

For LUCYDE, we rethought mouthwash through the lens of skincare and the world of luxury. From the brand platform to the visual identity, through art direction and content strategy, every element was designed to elevate an everyday product to the rank of object of desire. Inspired by the codes of premium cosmetics, the brand turns an often-forgotten gesture into a genuine care ritual. With its refined aesthetic, bold positioning and resolutely contemporary approach, LUCYDE redefines the standards of high-end oral care.