1 / 12
For the launch of CUBE, we developed its entire brand territory: visual identity, art direction, product thinking and communication strategy. Built around a new way of eating street food, the brand reinvents finger food with a range of sweet and savoury sandwiches in a one-of-a-kind format. Between indulgence, convenience and lifestyle culture, CUBE offers an experience designed for today's consumers. Since launch, the brand has drawn a curious audience eager to discover an innovative concept carried by a strong, recognisable visual world.
1Brand guidelines
1Investor pitch deck
12Product developments
6Packagings