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With NONAME, we turned the streets of Paris into a genuine playground for creative experimentation. Through a collection of CGI OOH films, each sneaker becomes the starting point of a spectacular scene where the product interacts with its environment in unexpected ways. From 3D creation to integration into real settings, each campaign has its own concept and visual narrative. Between digital innovation, urban culture and visual illusion, this content reinvents the codes of fashion communication by making the product a full-fledged character in the city.

15jPre-production
10jProduction
5jPost-production
30+3D visuals
3Digital content videos